Brand Equity Autopilot

Brand Positioning.
Reimagined.

The human-centric AI that gets your brand exactly where it needs to be.

THE BIG PICTURE

Get into your customer’s mind

Our Brand Intelligence GPS™ helps decode,

develop and drive brand equity. Pretest your creative campaign concepts and hunches. Rely on the wisdom of the crowd to keep your brand on track.

Decode

Decode your brand DNA and predict the impact of your campaign creatives.

Develop

Augment your intuition and develop a brand that truly resonates.

Drive

Impress your audience and keep your brand on track to drive your brand equity.

THE BIG PICTURE

The Fast Track to your
Target Brand Image

Monitor consumer prejudice and implicit bias to fine tune your brand story and drive brand equity.

Brand
Agencies

Create a winning brand strategy in minutes, not weeks. Check your instincts using actionable consumer neuroscience.

Brand
Owners

Benchmark your competitive brand postioning. Leverage shared customer passions, hidden in your brand DNA.

Brand Image

Your brand DNA is the sum of the spontaneous associations people have with your marketing communication. Deep dive your brand DNA in just a few clicks, using Mindspeller’s Association Wheel. Discover which emotions have the biggest share of mind. Leverage shared customer passions hidden in the long tail of the Wheel.

Campaign Fine-tuning

Designing campaign creatives requires craftsmanship. But are you sure your content is keeping your brand on track? With Content Tuner A/B, you can pretest your content and launch campaigns with confidence, knowing your message will resonate.

Brand Equity Monitoring

Take the uncertainty out of driving brand equity and understand exactly how the decisions you’re making are creating value. With our Brand Tracker, you can monitor intended association strengths over time and compare their share of mind with your competitors.