Mindspeller

Get in your
customer’s mind

...to create a meaningful brand that resonates with your target audience. Find out if your brand is triggering the intended associations.

How?

We benchmark subconscious associations with your brand and augment your intuition with inspiration from our neuro-semantic AI.

In a growing market of new marketing research technologies, Mindspeller neurometrics set the standard in scalable consumer neuroscience.

What?

Our AI applications offer inspiration and assurance to enhance (not replace) your creative genie for coding & benchmarking of intended brand associations.

Explorer

Enter a longlist of candidate intended associations for your brand or campaign.
Have our neuro-semantic AI generate a shortlist of more original alternatives.

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Association Wheel

Explore 1st and 2nd degree subconscious associations with your brand both qualitatively and quantitatively.
Benchmark associations with your competitors to discern the existing associations with most promising emotional appeal.

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Neuropositioning

Measure the "psychological distance" in our network towards your brand's intended associations.
Benchmark the position of your brand towards your intended associations in the Mindspeller association network.

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Pathfinder

Get inspiration for step-stone concepts that bring your brand closer to your intended association.
Start drafting a campaign storyline leveraging these Pathfinder step-stones.

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Copy Optimizer

Score your draft marketing communication texts in this next-generation, AI powered text editor.
Use Mindspeller’s inspiration engine to better connect with your target audience.

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Are You Augmenting your Intuition?

Advertiser

Join our growing community of next-generation marketing executives looking for neuro-scientifc validation of creative campaign designs.

Agency

Find out how Mindspeller gives you a unique competitive edge to win your next client pitch or ensure maximum campaign impact.

Freelancer

Get inspiration and substantiation for creative marketing communications that require your 'A game'. Start augmenting your intuition to stay on par with competition.

App Developer

Our API allows app developers to integrate a free text based mass customization service. Through our association network we link the end-user’s personal input to your client’s product configuration engine.

Technology

Scalable neuromarketing approaches are often based on Implicit Association Tests (IAT), which force a respondent choice amongst a limited set of predefined intended associations, causing bias.

Mindspeller does not force you to choose any product or brand attributes a priori. We offer scalable neuromarketing without compromising scientific precision.

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References & Testimonials

“We left the meeting with a mix of fascination, awe, conviction and appetite to collaborate!”

Philippe Stulens

Marketing Director Randstad Group Belgium

“The brand was very impressed with the Mindspeller research results. We impressed them with a substantiated social media approach ready for immediate implementation.”

Joyce Poelmans

Digital Strategist and Founding Partner

“Let’s take this to the next step please!”

Gio Canini

CEO Wunderman Benelux

“Impressive technology!”

Stijn De Nijs

Director Transaction Advisory Services

Media

Get in your
customer’s mind

Why?

How?