Brand Intelligence GPS™

Brand Positioning. Reimagined.

The human-centric AI that gets your brand exactly where it needs to be.
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THE BIG PICTURE

The Fast Track to your
Intended Brand Image

Our Brand Intelligence GPS™ helps you decode, develop and drive your brand image.

Use a human-centric AI to keep your brand on track.

Augment your intuition with Mindspeller.

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Brand
Agencies

Create a winning brand strategy in minutes, not weeks. Check your instincts using actionable consumer neuroscience.

Brand
Owners

Benchmark your competitive brand postioning. Leverage high-potential emotions, hidden in your brand DNA.

THE BIG PICTURE

Simple, 3 Step Process

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Step 1

Upload your creative concepts to start crowdsourcing associations that decode your brand.

Step 2

Get inspired to develop a brand story that (re-)positions your brand in the customer mind.

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Step 3

Drive your brand equity by fine tuning and tracking your campaigns. 

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Brand Image

Your brand DNA is the sum of the spontaneous associations people have with your marketing communication. Deep dive your brand DNA in just a few clicks, using Mindspeller’s Association Wheel. Discover which emotions have the biggest share of mind. Leverage shared customer passions hidden in the long tail of the Wheel.

Campaign Fine-tuning

Designing campaign creatives requires craftsmanship. But are you sure your content is keeping your brand on track? With Content Tuner A/B, you can pretest your content and launch campaigns with confidence, knowing your message will resonate.

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Brand Equity Monitoring

Take the uncertainty out of driving brand equity and understand exactly how the decisions you’re making are creating value. With our Brand Tracker, you can monitor intended association strengths over time and compare their share of mind with your competitors.

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Free tool

Branding
Inspiration AI

Mindspeller.ai is a free tool that reveals how the world’s most

trending brands are claiming shared customer passions,

moods and emotions on the implicit level.

Brand Intelligence GPS™

The Science

Mindspeller has developed a human-centric AI to uncover the spontaneous associations that make up your brand DNA.

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CASE STUDIES

Brands Adopting
Mindspeller's Neuro AI™

Discover how brands are applying Mindspeller’s research platform