The subconscious mind drives 95% of customer decisions.
Explore it with the world’s largest crowdsourced association network.
Mindspeller is at the forefront of explainable AI, combining advanced neurometric tools with implicit association testing to revolutionize how brands are perceived.
Upload your creative campaign concepts and brand assets—whether it’s copy, imagery, or multimedia.
Receive real-time notifications once a diverse range of human associations has been crowdsourced.
Benchmark your concepts, turn liabilities into assets and manage brand reputation.
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Integrating spontaneous association surveys with a semantic association network and validating these with neurometrics provides a comprehensive view of consumer perceptions that is both deep and broad. This triad approach combines qualitative depth with quantitative rigor and neurological accuracy.
Marketers can develop more effective strategies by leveraging the spontaneous, natural associations of consumers, understanding the semantic landscape of their brand, and having these insights validated by neuroscientific evidence.
Mindspeller insights can inform product development by aligning new products with the natural, spontaneous associations and cognitive ease of processing desired by consumers.
Mindspeller data can be used to create highly personalized marketing messages and campaigns that resonate on a deeper, more intuitive level with the target audience.