Can Mindspeller help presidential candidates win hearts and minds?

One of the most interesting aspects of the US presidential elections is the “arms race ” in the deployment of new technology to win the hearts and minds of the American voters. The Trump team has got a pretty formidable war machine at its disposal in this respect. Brad Parscale, now campaign manager for the Trump re-election,… Continue reading Can Mindspeller help presidential candidates win hearts and minds?

Replicating Stella Artois’ brand strategy using big human data

Mindspeller was founded in Leuven (Belgium), the beer capital of the world. We chose Stella Artois, an internationally renowned beer brand, for creating a showcase that demonstrates our methodology and how the Mindspeller AI works. Assumption A few years ago, Stella Artois rebranded its premium lager. When creating this showcase, we assumed that the brand… Continue reading Replicating Stella Artois’ brand strategy using big human data