Using brand associations to beat the competition: the case of UEFA Euro sponsor Heineken
This year’s UEFA Euro is well underway, and national rivalries are at their peak. Official sponsor Heineken encourages
This year’s UEFA Euro is well underway, and national rivalries are at their peak. Official sponsor Heineken encourages
Say your daughter’s birthday is coming up. She’s a budding photographer, and you’re thinking of surprising her with
Twelve years ago, Tropicana went through a 35-million dollar rebranding that made marketing history – but not in
https://youtu.be/C3eFPwUEfgkYour intuition can tell you that certain concepts are more related to each other than others – but
Humans are rational animals, but that doesn’t mean that all our decisions (including deciding what to buy) are
Marketeers generally resort to opinion questionnaires to measure brand perception.1 But did you know that traditional surveys do
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