Do you know your brand DNA? This familiar concept, happily adopted by the global marketing community, remains rather unfathomable to most brand managers. Some might argue it’s considered an essential baseline for any good marketing strategy. But what does it actually mean to refer to a brand’s DNA? Is it really as unique and discernible… Continue reading Brand DNA or Brand Association Wheel?
According to a July 2021 post by e-marketer.com, e-commerce is well on track to surpass 20% of total retail by 2024. That’s good news for the package delivery industry dominated by companies such as FedEx and UPS who can use their established worldwide logistics network to their maximum advantage. But imagine you’re presented with the… Continue reading What really influences decision-making? Comparing FedEx vs UPS
Humans are rational animals, but that doesn’t mean that all our decisions (including deciding what to buy) are logical. We are influenced by all sorts of signals that we may or may not be aware of. They also evoke certain associations in our mind, which we can’t control. Accounting for implicit associations gives you a… Continue reading Implicit brand signals
It officially started on January 1, 2020. KU Leuven Institutes bring together researchers from various disciplines in an interdisciplinary research network with societal relevance. According to Rector Luc Sels: “For the University, the Leuven Institutes are a way to highlight certain focal points in research – a strategic instrument, in other words.” (Read Interview with Rector Luc… Continue reading Leuven.AI
We know that our choice of words can have a tangible impact in the world. The fourth season of Netflix’s critically-acclaimed The Crown shows us that it can even tip the balance between trade war and peace. In Episode 8, 48:1, we see Queen Elizabeth and her entourage rejoice at succeeding to convince the… Continue reading THE CROWN exemplifies how your choice of words matters.
In October 2020, Mindspeller reached out to a regional suicide prevention hotline to explore how Mindspeller’s neuro-semantic AI might be able to help save lives. Indeed, in one of our previous blogposts, we already referred to an article by the BBC explaining how the use of words can mean the difference between life or death… Continue reading Words Matter
MM New Trends & Technology interviews Mindspeller CEO, Hannes De Wachter, about the evolutions in Brain-Computer-Interfaces. Check out the 15 minute podcast (in Dutch) by selecting your preferred podcast player platform: Spotify Apple Google #BrandStrategy #ConsumerNeuroscience #BCI #BrainComputerInterfacing
The well known Benelux science and technology publisher, EOS, features an interview with one of Mindspeller’s BCI experts, Bob van Dyck, in their September journal. Here’s the link to the original article (in Dutch): Below, please find a deepl.com translation of the article to English: “Will we be chatting through our thoughts soon?… Continue reading EOS features Mindspeller in BCI related article
Check out this 15 minute interview (in Dutch) with one of our leading experts on Brain Computer Interfaces (BCIs), Bob Van Dyck. English version will follow soon!
Recently Elon Musk’s NeuraLink unveiled the next step in its Brain Computer Interface (BCI) research. The application potential of BCIs on marketing cannot be understated. Being able to measure human brain reactions to marketing stimuli can reveal insights, previously inaccessible because of respondents’ unwillingness or inability to articulate subconscious associations. However, using BCIs… Continue reading Brain-Computer-Interfaces (BCIs) to trigger paradigm shift in DIY consumer neuroscience?