Overcoming traditional marketing weaknesses with human-centric AI

Marketeers generally resort to opinion questionnaires to measure brand perception.1 But did you know that traditional surveys do not always reveal the respondent’s true preferences?2 Similarly, the line of questioning in focus interviews can influence the respondent.3 The truth is that traditional methods do not tell the whole story. In fact, consumer neuroscience teaches us… Continue reading Overcoming traditional marketing weaknesses with human-centric AI