Using language to shape brand perception

Mindspeller aims to connect brands more strongly with their audience. Language use plays a big part in it.    Language permeates almost everything that we do, and it’s a social endeavor. We learned our mother tongues by interacting with people, observing how they used language, and instinctively drawing our own conclusions from it. All throughout… Continue reading Using language to shape brand perception

Moving beyond functionality to stand out in a crowded market

Say your daughter’s birthday is coming up. She’s a budding photographer, and you’re thinking of surprising her with a new camera. You don’t know much about photography; you just think she’d appreciate something practical but versatile to take on her next trip.   Now say Canon and Sony manufacture cameras that are nearly identical. Which… Continue reading Moving beyond functionality to stand out in a crowded market

Overcoming traditional marketing weaknesses with human-centric AI

Marketeers generally resort to opinion questionnaires to measure brand perception.1 But did you know that traditional surveys do not always reveal the respondent’s true preferences?2 Similarly, the line of questioning in focus interviews can influence the respondent.3 The truth is that traditional methods do not tell the whole story. In fact, consumer neuroscience teaches us… Continue reading Overcoming traditional marketing weaknesses with human-centric AI

Artificially Intelligent DAM* Search?

*Digital Asset Management At the beginning of February, I presented a webinar (hosted by DAM leader Capture) on how neuroscience can help reveal implicit associations of digital assets. One of the takeaways of the ensuing Q&A session was that semantic distance calculations can make digital asset searching and retrieval more intuitive. Such calculations require a… Continue reading Artificially Intelligent DAM* Search?

Help your team fight the New Year Blues with simple communication tips

2021 is finally here, but the post-holiday period doesn’t only bring good tidings. Employee engagement tends to plunge in January because of the New Year Blues, jeopardizing productivity and customer service. This year, with the pandemic still raging, things may get even worse. Understanding why low or lack of engagement happens is the first step… Continue reading Help your team fight the New Year Blues with simple communication tips

EOS features Mindspeller in BCI related article

The well known Benelux science and technology publisher, EOS, features an interview with one of Mindspeller’s BCI experts, Bob van Dyck, in their September journal. Here’s the link to the original article (in Dutch):   Below, please find a deepl.com translation of the article to English:   “Will we be chatting through our thoughts soon?… Continue reading EOS features Mindspeller in BCI related article

Interview with Mindspeller BCI expert, Bob Van Dyck, on how computers will read your mind in the near future

Check out this 15 minute interview (in Dutch) with one of our leading experts on Brain Computer Interfaces (BCIs), Bob Van Dyck. English version will follow soon!

Brain-Computer-Interfaces (BCIs) to trigger paradigm shift in DIY consumer neuroscience?

  Recently Elon Musk’s NeuraLink unveiled the next step in its Brain Computer Interface (BCI) research. The application potential of BCIs on marketing cannot be understated. Being able to measure human brain reactions to marketing stimuli can reveal insights, previously inaccessible because of respondents’ unwillingness or inability to articulate subconscious associations.   However, using BCIs… Continue reading Brain-Computer-Interfaces (BCIs) to trigger paradigm shift in DIY consumer neuroscience?

Dog fooding: logo A/B testing

At Mindspeller we decided to eat our own dogfood and settle an emotional discussion within the management team regarding the selection of a new company logo. Let’s take a look at the original logo one of the founders had created. The new logo designer suggested modernizing the logo and came up with the following new logo.… Continue reading Dog fooding: logo A/B testing

Reading the thoughts of consumers with EEG

Using eeg recordings to predict video skipping behavior and viewer interest Prof. Dr. Ir. Marc Van Hulle, apart from being one of the founding members of Mindspeller, is also an expert in the field of Brain-Computer-Interfacing (BCI). His laboratory recently published a breakthrough study on EEG recordings that can predict whether an individual decides to… Continue reading Reading the thoughts of consumers with EEG