According to a July 2021 post by e-marketer.com, e-commerce is well on track to surpass 20% of total retail by 2024. That’s good news for the package delivery industry dominated by companies such as FedEx and UPS who can use their established worldwide logistics network to their maximum advantage. But imagine you’re presented with the option to choose between these competitors – who would you prefer and why? Mindspeller sheds light on what really influences decision-making. Find out more by reading our latest case study!
Neuromarketing
The Power of Implicit Associations
Neuromarketing, a blend of neuroscience and marketing, unveils the hidden motivations that drive decisions. Implicit associations, a crucial tool in neuromarketing, exert a profound influence on consumer choices.
Giulia Reinecke
November 18, 2023
