According to a July 2021 post by e-marketer.com, e-commerce is well on track to surpass 20% of total retail by 2024. That’s good news for the package delivery industry dominated by companies such as FedEx and UPS who can use their established worldwide logistics network to their maximum advantage. But imagine you’re presented with the option to choose between these competitors – who would you prefer and why? Mindspeller sheds light on what really influences decision-making. Find out more by reading our latest case study!
Do you know your brand DNA? This familiar concept, happily adopted by the global marketing community, remains rather unfathomable to most brand managers. Some might