Case Study


Crowdsourcing hallmark brand stories

Startup founders need to do a lot of soul searching when developing their brand story. If they get tempted to outsource this core aspect of their business to an agency prematurely, they end up wasting a substantial amount of their limited marketing budget. They end up doing the heavy lifting themselves. No more trial and error with Mindspeller. We helped the founder of Neemafood, an authentic African cuisine startup, discover how easy it is to create, validate and refine the brand story.

Use Case

Let’s take the example of Tropicana since here we have public information about the financial loss caused by this campaign fail, which Mindspeller could have prevented.

Get a copy of the full case study here

Please enter your email.