tropicana-case-study

Crowdsourcing hallmark brand stories

Discover how neuro AI can fine tune the brand story for a hallmark like Tropicana. Crowdsourcing associations to find shared customer values, Mindspeller’s Story Creator and Content Tuner web apps illustrate how easy it is to keep a brand on track. 

Use Case

Let’s take the example of Tropicana since here we have public information about the financial loss caused by this campaign fail, which Mindspeller could have prevented.

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