Startup founders need to do a lot of soul searching when developing their brand story. If they get tempted to outsource this core aspect of their business to an agency prematurely, they end up wasting a substantial amount of their limited marketing budget. They end up doing the heavy lifting themselves. No more trial and error with Mindspeller. We helped the founder of Neemafood, an authentic African cuisine startup, discover how easy it is to create, validate and refine the brand story.