Recently Elon Musk’s NeuraLink unveiled the next step in its Brain Computer Interface (BCI) research. The application potential of BCIs on marketing cannot be understated. Being able to measure human brain reactions to marketing stimuli can reveal insights, previously inaccessible because of respondents’ unwillingness or inability to articulate subconscious associations. However, using BCIs… Continue reading Brain-Computer-Interfaces (BCIs) to trigger paradigm shift in DIY consumer neuroscience?
Category: Expert talk
Dog fooding: logo A/B testing
At Mindspeller we decided to eat our own dogfood and settle an emotional discussion within the management team regarding the selection of a new company logo. Let’s take a look at the original logo one of the founders had created. The new logo designer suggested modernizing the logo and came up with the following new logo.… Continue reading Dog fooding: logo A/B testing