Mindspeller

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Implicit

Association Testing 2.0

Find your north star branding theme.

Refine your campaign concepts.

Bring your brand closer to its destination.

What is mindspeller?

Mindspeller is at the forefront of combining advanced neurometric tools with implicit association testing to revolutionize how brands are perceived. 

Sample of positioned brands (network simplified for demonstration purposes)


Get in your customer's mind with Mindspeller!


Drive Brand Equity

Neurons that fire together, wire together. Mindspeller combines spontaneous association testing with advanced neurometrics to reveal what distiguishes brand assets from liabilities. 

Adapt your content

Utilize Mindspeller’s advanced crowdsourcing technology to understand how your content’s connotations align with your brand strategy across different demographics.

 

Predict Success

Uncover the emotions that drive your ideas toward success.  Ensure your brand resonates and thrives by leveraging new insights that lead to genuine connections and trust. 

Concept Testing

From product innovations to creative designs and branding campaigns, Mindspeller enables you to benchmark, rate and refine your marketing concepts with neuroscientific precision.  

Brands Adopting Mindspeller

me direct bank logo
Antwerp-city-logo-new
SOS children village
PG_logo
boil small
randstad
bebat
2969px-Telenet_Logo
attachment-Deutsche-Bank
Walibi_logo
1024px-AXA_Logo.svg
19_orange
03_Lidl
20_kbc
Ford_logo_flat.svg
fortis
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Testimonials

Hear it from our customers


It was a good experience

4/5

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It was a good experience

4/5

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Optio, neque qui velit. Magni dolorum quidem ipsam eligendi, totam, facilis laudantium cum accusamus ullam voluptatibus commodi numquam, error, est. Ea, consequatur.


It was a good experience

4/5

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Optio, neque qui velit. Magni dolorum quidem ipsam eligendi, totam, facilis laudantium cum accusamus ullam voluptatibus commodi numquam, error, est. Ea, consequatur.

Johan Green

Company Name

Mikael J.

Company Name

June Miller

Company Name

It was a good experience

4/5

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consectetur adipiscing elit. Ut elit

tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

By conducting Implicit Association Testing (IAT), marketers seek to answer questions like:

 

  1. How is my brand perceived subconsciously?
  2. Which creatives best evoke our brand values?
  3. How can we improve our brand equity?
 

Creative concept testing enables marketers to make data-driven decisions and continuously improve the performance of their marketing campaigns, leading to better engagement, conversion rates, and overall campaign effectiveness.

 

Track your brand in the consumer mind

Integrating spontaneous association surveys with a semantic association network and validating these with neurometrics provides a comprehensive view of consumer perceptions that is both deep and broad. This triad approach combines qualitative depth with quantitative rigor and neurological accuracy.

Marketers can develop more effective strategies by leveraging the spontaneous, natural associations of consumers, understanding the semantic landscape of their brand, and having these insights validated by neuroscientific evidence.

Mindspeller insights can inform product development by aligning new products with the natural, spontaneous associations and cognitive ease of processing desired by consumers.

Mindspeller data can be used to create highly personalized marketing messages and campaigns that resonate on a deeper, more intuitive level with the target audience.

Why Mindspeller?

 

A “Mindspeller” is someone able to shape a brand so that it becomes synonymous with the product category, entering everyday language and making its way into dictionaries.

 

Consider the marketing agents behind these brands as examples:

 
Google – Originally a search engine brand, “to google” now means to search for information on the internet.
 
Xerox – A brand of photocopiers, “to xerox” means to make a photocopy.
 
Velcro – The brand name for hook-and-loop fasteners, now used to describe any such fastening system.
 
Kleenex – A brand of facial tissues, often used to refer to any facial tissue.
 
Band-Aid – A brand of adhesive bandages, commonly used to refer to any adhesive bandage.
 
Thermos – A brand name for vacuum flasks, now used generically for any vacuum-insulated flask.
 
Aspirin – Originally a trademark for Bayer’s acetylsalicylic acid, now used to refer to the pain reliever in general.
 
Hoover – A brand of vacuum cleaners, particularly in the UK, “to hoover” means to vacuum.
 
Taser – Originally a brand name for a specific kind of electroshock weapon, now used to refer to any such device.
 
Escalator – Originally a trademark for moving staircases, now used generically for all moving staircases.
 
Mindspeller insights help you elevate your brand to similar household name status.