Crowdsourcing hallmark brand stories
Use Case Let’s take the example of Tropicana since here we have public information about the financial loss caused by this campaign fail, which Mindspeller
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Nema Foods
The Challenge How can Mindspeller predict which one of these two top of mind brands will be preferred, given the consumer is presented with a
Tropicana
A 50-MILLION DOLLAR REBRANDING FIASCO HIGHLIGHTING DIFFERENCES IN SPONTANEOUS ASSOCIATIONS EVOKING THE INTENDED MESSAGE AT THE IMPLICIT LEVEL SEEING WHAT EXPERIENCES ARE ELICITED In 2009,
Stella Artois Foodies
The Assumption A few years ago, Stella Artois rebranded its premium lager. When creating this showcase, we assumed that the brand team behind Stella Artois