Crowdsourcing hallmark brand stories
Use Case Let’s take the example of Tropicana since here we have public information about the financial loss caused by this campaign fail, which Mindspeller
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Use Case Let’s take the example of Tropicana since here we have public information about the financial loss caused by this campaign fail, which Mindspeller
The Challenge How can Mindspeller predict which one of these two top of mind brands will be preferred, given the consumer is presented with a
A 50-MILLION DOLLAR REBRANDING FIASCO HIGHLIGHTING DIFFERENCES IN SPONTANEOUS ASSOCIATIONS EVOKING THE INTENDED MESSAGE AT THE IMPLICIT LEVEL SEEING WHAT EXPERIENCES ARE ELICITED In 2009,
The Assumption A few years ago, Stella Artois rebranded its premium lager. When creating this showcase, we assumed that the brand team behind Stella Artois
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