Step 3: Mind Tracker

Traditional brand trackers position your brand based on rationalized 'System 2' respondent data. From a neuromarketing perspective, this is neither agile nor cost-effective. Mindspeller offers near continuous tracking of your brand in the collective subconscious 'autopilot' mind. Monitor the impact of your campaigns on the implicit association level, driving 95% of consumer behavior.

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>40k
Respondents. The Mindspeller implicit brand association network is growing fast. Thousands of humans (not machines!) have helped to build the world's largest implicit association map.
>400k
Assets positioned. Benchmark your brand with numerous hallmarks that score high on your intended associations.
>10 Mio
Brand associations. Looking to claim a unique keyword as top of mind association for your brand? Have our AI suggest original 'hidden gem' concepts to create your unique brand frame.

Your Benefits

  • Monitor your campaign impact on the implicit level, driving 95% of consumer behavior
  • Monitor progress of your brand equity throughout longer term repositioning campaigns
  • Report actuals versus targets to your senior management.
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