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Strategy

Strategy building & research

association wheels

The Association Wheels allow you to explore semantic connections with words, images, multi-media files.

 
  • See how your brand assets are perceived at the implicit level by analyzing the spontaneous associations they evoke
 
  • Discover emotional concepts currently associated with your brand assets and unveil your brand DNA
 
  • Find overlaps between your brand assets and concepts related to your target audience’s goals

explorer

Explorer reveals common denominators among words, images, and multi-media
files.
 
  • Find a concrete, concise, and compelling way of framing your brand that immediately resonates

path
finder

reveals themes connecting words, images, or multi-media files.
 
  • Build a brand vocabulary that evokes the intended message at the implicit level
 
  • Find themes for brand stories that strongly align with your identity

neuro
positioning

calculates how well words, images, or multi-media files reflects specific implicit associations.

 

  • Compare assets and choose the one that scores higher to create more effective campaigns

 

  • Detect possible mixed messages in your assets

Content

building & optimizing

copy
optimizer

analyzes how much your content spontaneously evokes the
intended message and offers suggestions to improve your score
 
  • Evaluate your copy to ensure consistency across platforms
 
  • Optimize content to evoke the intended message as much as possible

mind
tracker

calculates the semantic distance changes between any word, image, or multi-media file and any concept over time.
 
  • Monitor the position of your brand in the collective subconscious to get a more accurate snapshot of how it is perceived
 
  • Analyze the impact of your campaigns and correlate semantic scores with marketing KPIs

competitive
profiler

compares two words, images, or multi-media files and highlights their most differentiating associations.
 
  • Quickly assess the differences in impact between two elements
 
  • See how you can differentiate yourself from a particular competitor or product

Consumer neuroscience demystified

Q&A video series
with professor Marc Van Hulle

Please enter your email to receive a link to the series.