Traditional brand trackers don't factor in human biases. They are based on rationalized responses or survey protocols that force respondents to choose amongst a predefined set of brand attributes. Mindspeller offers tracking of your brand in the collective subconscious 'autopilot' mind, driving your customer's top of mind consideration set. Our Mind Tracker helps you understand the dynamics between your digital marketing SEO/SEA ROI metrics and your Mindspeller Association Score.