Association Wheel

    What?

    Compare the subconscious associations with your brand against your competitors to look for clues for differentiation.

    Why?

    Subconscious associations determine 95% of the consideration set of your target group.

    How?

    Upload your brand-related incentives and receive your brand’s unique wheel of associations within a few working days.

    Benefits

    • Compare subconscious positioning of your brand against your competitors
    • Support your brand strategy based on scalable neurometrics.
    • Monitor the evolution in associations before and after campaigns.

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