- Get scientifically based inspiration for focusing on your desired associations.
- Optimize your communication by only working with a limited list of IAs.
- Enter other longlists quickly and flexibly.
Focus your longlist of Intended Associations (IAs) for your brand with the help of Mindspeller Explorer™.
The coding of new brand associations requires frequent and consistent exposure of a limited number of concepts over long periods. These concepts must be sufficiently differentiating and in line with the company values.
Mindspeller searches for strongly associated nodes in the semantic association network. We distinguish the original from the popular concepts, which can be considered as a common denominator of your input.