Neuropositioning

    What?

    Mindspeller's neuro-semantic AI visualises a brand's positioning in the collective subconscious by measuring the psychological distance of the brand to its Intended Associations (IAs). We compare these distances with those of the brand's competitors and IA hallmarks for benchmarking purposes.

    Why?

    Subconscious associations drive 95% of your target consumer's consideration set. Benchmarking of the brand's positioning in the Mindspeller network prevents a disconnect with your target audience.

    How?

    Upload your brand-related marketing assets and receive your neuro-positioning within a few working days.

    Benefits

    • Avoid bias caused by 'forced-choice' implicit association testing.
    • Benchmark your brand based on a consumer implicit goal reference framework of your choice.
    • Possibility to quickly adjust your choice off IA's even after positioning.

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