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Video Crash Course

An Introduction to
Neuromarketing

Discover what neuromarketing can do for you. This 10 episode mini video

series distinguishes fact from fiction and offers insights into the different methodologies used, their

pro’s and con’s and potential applications. 

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Video series

What we will talk about

Video 1

What is neuromarketing

about?

Video 2

What is the marketeer’s

holy grail?

Video 3

Can neuromarketing improve advertising?

Video 4

Is neuromarketing

trustworthy?

Video 5

What techniques are used in neuromarketing?

Video 6

Why is EEG interesting for marketers?

Video 7

What can we learn from EEG?

Video 8

What is the power of associations?

Video 9

How to use associations when comparing brands?

Video 10

What is the role of Brain-Computer-Interface (BCI) in neuromarketing?

Professor Marc Van Hulle

Watch the video series with Mindspeller’s co-founder, professor Marc Van Hulle, PhD.   Marc and his research team at KU Leuven (Europe’s # 1 most innovative university) developed a Brain-Computer-Interface  used to measure subconscious, “System 1” brand associations.
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intro-neuromarketing

An Introduction to
Neuromarketing