Expert talk
Measuring Netflix’ brand association strength with EEG
Companies need to ensure that customers perceive their brands as intended, with strong and unique associations, when facing
Marc Van Hulle
August 21, 2023
Blog
Brand talk
What’s your brand’s Matterhorn?
Swiss rules mean chocolate bar to drop Matterhorn from packaging (source: BBC).
Hannes De Wachter
March 7, 2023
Brand talk
(Re)Branding P’s and C’s: How to use AI to Create a Brand Story that Resonates
DISCLOSURE NOTICE: this article features AI generated content I. Introduction A. Definition of a Brand Story Humans have
Hannes De Wachter
February 16, 2023
Expert talk
“Aesthetic Tension”: How to Elicit Emotional Goosebumps?
Already back in 1977 James A Russell and Albert Mehrabian provided evidence that three independent and bipolar dimensions,
Hannes De Wachter
August 26, 2022
Expert talk
Brand DNA or Brand Association Wheel?
Do you know your brand DNA? This familiar concept, happily adopted by the global marketing community, remains rather
Hannes De Wachter
February 17, 2022
Brand talk
Boil Agency leverages Mindspeller’s neuro AI
Guaranteeing authentic stories that go to the heart of a brand Antwerp, Belgium — 15 December 2021–
Boil Agency
December 16, 2021
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