Do you know your brand DNA? This familiar concept, happily adopted by the global marketing community, remains rather
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I generally enjoy gift shopping. Except for Christmas, when I find myself reviewing hundreds of websites, desperately looking
Mindspeller enables both new and incumbent brands to access the world’s largest interactive brand association mind map validated
For years, the debate about Black Friday has been raging and dividing public opinion on its merits as
Consumer behavior has become an important aspect of customer-oriented marketing planning and management. Learning and analyzing consumer behavioral
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