This year’s UEFA Euro is well underway, and national rivalries are at their peak. Official sponsor Heineken encourages supporters to ‘enjoy’ it in their latest
Say your daughter’s birthday is coming up. She’s a budding photographer, and you’re thinking of surprising her with a new camera. You don’t know much
Twelve years ago, Tropicana went through a 35-million dollar rebranding that made marketing history – but not in a good way. Just one month
Your intuition can tell you that certain concepts are more related to each other than others – but what if you could quantify those meaningful
Humans are rational animals, but that doesn’t mean that all our decisions (including deciding what to buy) are logical. We are influenced by all sorts
Marketeers generally resort to opinion questionnaires to measure brand perception.1 But did you know that traditional surveys do not always reveal the respondent’s true preferences?2
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