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Measuring Netflix’ brand association strength with EEG
Companies need to ensure that customers perceive their brands as intended, with strong and unique associations, when facing
Companies need to ensure that customers perceive their brands as intended, with strong and unique associations, when facing
Swiss rules mean chocolate bar to drop Matterhorn from packaging (source: BBC).
DISCLOSURE NOTICE: this article features AI generated content I. Introduction A. Definition of a Brand Story Humans have
Already back in 1977 James A Russell and Albert Mehrabian provided evidence that three independent and bipolar dimensions,
Do you know your brand DNA? This familiar concept, happily adopted by the global marketing community, remains rather
Guaranteeing authentic stories that go to the heart of a brand Antwerp, Belgium — 15 December 2021–
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