Your intuition can tell you that certain concepts are more related to each other than others – but what if you could quantify those meaningful
Humans are rational animals, but that doesn’t mean that all our decisions (including deciding what to buy) are logical. We are influenced by all sorts
Marketeers generally resort to opinion questionnaires to measure brand perception.1 But did you know that traditional surveys do not always reveal the respondent’s true preferences?2
It officially started on January 1, 2020. KU Leuven Institutes bring together researchers from various disciplines in an interdisciplinary research network with societal relevance. According to Rector
*Digital Asset Management At the beginning of February, I presented a webinar (hosted by DAM leader Capture) on how neuroscience can help reveal implicit associations
2021 is finally here, but the post-holiday period doesn’t only bring good tidings. Employee engagement tends to plunge in January because of the New Year
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