Do you recognize any of the following situations?
- your brand name has become the sole differentiator setting you apart from the competition;
- you want to invest in a new brand story to compete with the top dogs in your industry;
- you lost track of your brand DNA and want to create a clear and recognisable identity for the whole of your brand portfolio.
|GET INSPIRED BY SUBCONSCIOUS ASSOCIATIONS
First thing’s first. Before taking your brand in a new direction it is key to understand where your brand is at today. Give our Association Wheel a spin to find out how your brand (and your competitor’s) is currently perceived by your target audience.
EXPLORING NEW DIRECTIONS
With the above insights in mind you can go explore new potential re-branding destinations. Insert the values that you want your brand to be associated with into our aptly-titled Explorer tool and it will find for you new and original concepts to drive your brand into a whole new direction.
BENCHMARK YOUR BRAND’S POSITION
It is always good to verify how realistic your repositioning goals exactly are. Our Neuropositioning tool is ideal if you want to get a neuroscientific sanity check.This tool measures how far your brand’s current position is from where you want it to be and benchmarks where you are on your new brand story journey compared to your competitors.
DISCOVER HOW TO MAKE YOUR NEW STRATEGY A REALITY
Once you did your research and you determined a fitting new destination for your brand it is time to translate your strategy into clear concepts that marketers can actually use. The Pathfinder offers you creative inspiration based on neuroscience to ensure your new brand strategy is communicated consistently on all touchpoints in the target group’s journey.
BENEFITS OF VALIDATING NEW BRAND STORIES WITH MINDSPELLER AI
- Back up strategic decisions by incorporating neuroscientific data
- Optimize brand equity by zooming in on brand associations
- Explore suggestions for campaign narratives that resonate
- Uncover human bias in your target audience
- Augment your briefing with AI