Mindspeller

Reliving Feelings and Emotions using video

Is it possible to convey an actor’s emotions using first person video? Triggering emotions can reinforce your intended brand associations by accelerating the subconscious, associative learning process. In collaboration with Red Bull, Mindspeller started an investigation to better understand if and how marketeers can use video to leverage emotions experienced by the actor. THE SETUP… Continue reading Reliving Feelings and Emotions using video