Case studies posts
Use Case Let’s take the example of Tropicana since here we have public information about the financial loss caused by this campaign fail, which Mindspeller could have prevented. Get a copy of the full case study here Please enter your email.
Use Case Let’s take the example of Tropicana since here we have public information about the financial loss caused by this campaign fail, which Mindspeller could have prevented. Get a copy of the full case study here Please enter your email.
The Challenge How can Mindspeller predict which one of these two top of mind brands will be preferred, given the consumer is presented with a choice when purchasing online? Get a copy of the full case study here Please enter your email.
The Challenge How can Mindspeller predict which one of these two top of mind brands will be preferred, given the consumer is presented with a choice when purchasing online? Get a copy of the full case study here Please enter your email.
The Challenge How can Mindspeller predict which one of these two top of mind brands will be preferred, given the consumer is presented with a choice when purchasing online? The Solution Consumer neuroscience teaches us that you are likely to prefer brands that best match your implicit goals. For a package delivery service, we assume… Continue reading Always On Time?
A 50-MILLION DOLLAR REBRANDING FIASCO HIGHLIGHTING DIFFERENCES IN SPONTANEOUS ASSOCIATIONS EVOKING THE INTENDED MESSAGE AT THE IMPLICIT LEVEL SEEING WHAT EXPERIENCES ARE ELICITED In 2009, Tropicana went through a rebranding that made marketing history – but not in a good way. Want to know how Mindspeller could have saved the company time, trouble and 50… Continue reading Tropicana
The Challenge Having competed for years with Aldi, one of the world’s leading discounters, it was no surprise that the Lidl brand was strongly associated with its ‘discount supermarket’ category. Attempting to connect with the target audience on the campaign theme ‘fresh’ (like in “fresh produce, directly from farm to fork”) Mindspeller was asked to provide… Continue reading Lidl
The Assumption A few years ago, Stella Artois rebranded its premium lager. When creating this showcase, we assumed that the brand team behind Stella Artois defined following brand associations during the rebranding exercise: ‘Belgian’ ‘Quality’ ‘Taste’ ‘Perfection’ In this showcase, we replicate how these new brand associations are validated using Mindspeller’s AI and how they… Continue reading Stella Artois Foodies
The Challenge Initial brief and design / engineering process Yacht designers know that people who own a mega yacht, who are themselves successful and busy people, need to articulate what they are really after before pencil is put to paper. The right questions need to be asked and the first mission is to guide the… Continue reading Mega Yacht Design
“We use Mindspeller to pretest our marketing collateral. The neuro AI reveals which campaign concepts best evoke our strategic communication goals.” The Challenge The City of Antwerp set out to define and implement a brand strategy leveraging latest consumer neuroscience insights to create an original brand frame. Key selection criteria for securing the bid: … Continue reading Antwerp City
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