The Challenge How can Mindspeller predict which one of these two top of mind brands will be preferred, given the consumer is presented with a choice when purchasing online? Get a copy of the full case study here Please enter your email.
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Deo Care
The Challenge How can Mindspeller predict which one of these two top of mind brands will be preferred, given the consumer is presented with a choice when purchasing online? Get a copy of the full case study here Please enter your email.
Antwerp City
.. We use Mindspeller to test our creative campaign concepts. Mindspeller’s brand equity autopilot helps keep our brand on track.” The Challenge The City of Antwerp set out to define and implement a brand strategy leveraging latest consumer neuroscience insights to create an original brand frame. Key selection criteria for securing the bid: The… Continue reading Antwerp City