Startup founders need to do a lot of soul searching when developing their brand story. If they get tempted to outsource this core aspect of their business to an agency prematurely, they end up wasting a substantial amount of their limited marketing budget. They end up doing the heavy lifting themselves. No more trial and error with Mindspeller. We helped the founder of Deo.Care, a B2B medtech startup, discover how easy it is to create, validate and refine the brand story.