When you use our services, you’re trusting us with your information. We understand that this is a big responsibility and we work hard to protect your information and put you in control.
Effective 1 February 2021
We build a range of services that help people daily to explore and interact with brands in new ways. Our services include:
INFORMATION THAT MINDSPELLER COLLECTS
We want you to understand the types of information we collect as you use our services
We collect information to provide better services to all our users – from figuring out basic stuff such as which language you speak, to more complex things like which ads you’ll find most useful, the people who matter most to you online or which videos you might like. The information Mindspeller collects, and how that information is used, depends on how you use our services and how you manage your privacy controls.
When you’re not signed in to a Mindspeller Account, we store the information that we collect with unique identifiers tied to the browser, application or device that you’re using. This helps us do things such as maintain your preferences across browsing sessions.
When you’re signed in, we also collect information that we store with your Mindspeller Account, which we treat as personal information.
Things that you create or provide to us
When you create a Mindspeller Account, you provide us with personal information that includes your name and a password. You can also choose to add a phone number or payment information to your account. Even if you aren’t signed in to a Mindspeller Account, you might choose to provide us with information – like an email address to receive updates about our services.
We also collect the content that you create, upload or receive from others when using our services. This includes things such as email you write and receive, photos and videos that you save, docs and spreadsheets you share and comments that you make on multi-media files.
Information that we collect as you use our services
Your apps, browsers & devices
We collect information about the apps, browsers and devices that you use to access Mindspeller services, which helps us provide features such as automatic product updates.
The information that we collect includes unique identifiers, browser type and settings, device type and settings, operating system, mobile network information including operator name and phone number and application version number. We also collect information about the interaction of your apps, browsers and devices with our services, including IP address, crash reports, system activity, and the date, time and referrer URL of your request.
We collect this information when a Mindspeller service on your device contacts our servers – for example, when a service checks for automatic updates. If you’re using an Android device with Mindspeller apps, your device periodically contacts Mindspeller servers to provide information about your device and connection to our services. This information includes things such as your device type, operator name, crash reports and which apps you’ve installed.
We collect information about your activity in our services, which we use to do things like recommend a multimedia file that you might like. The activity information that we collect may include:
If you use our services to send and receive messages, we may collect telephony log information such as your phone number, calling-party number, receiving-party number, forwarding numbers, time and date of calls and messages, duration of calls, routing information and types of calls.
You can visit your Mindspeller Account to find and manage activity information that’s saved in your account.
Your location information
We collect information about your location when you use our services, which helps us offer features such as driving directions for your weekend getaway or show brands near you.
Your location can be determined with varying degrees of accuracy by:
The types of location data that we collect depend in part on your device and account settings. For example, you can turn your device’s location on or off using the device’s settings app. You can also turn on Location History if you want to create a private map of where you go with your signed-in devices.
In some circumstances, Mindspeller also collects information about you from publicly accessible sources. For example, if your name appears in your local newspaper, Mindspeller’s Search engine may index that article and display it to other people if they search for your name. We may also collect information about you from trusted partners, including marketing partners who provide us with information about potential customers of our business services, and security partners who provide us with information to protect against abuse. We also receive information from advertisers to provide advertising and research services on their behalf.
We use various technologies to collect and store information, including cookies, pixel tags, local storage, such as browser web storage or application data caches, databases and server logs.
WHY MINDSPELLER COLLECTS DATA
We use data to build better services
We use the information that we collect from all our services for the following purposes:
Provide our services
We use your information to deliver our services, such as processing the search input you provide us in order to return results or helping you share content by suggesting recipients from your contacts.
Maintain & improve our services
We also use your information to ensure that our services are working as intended, such as tracking outages or troubleshooting issues that you report to us. And we use your information to make improvements to our services – for example, understanding which search terms are most frequently misspelled helps us improve spell-check features used across our services.
Develop new services
We use the information we collect in existing services to help us develop new ones. For example, understanding how people interact with images helps us design and launch new Mindspeller features and applications.
Provide personalised services, including content and ads
We use the information we collect to customise our services for you, including providing recommendations, personalised content and customised search results.
Depending on your settings, we may also show you personalised ads based on your interests. For example, if you search for ‘mountain bikes’, you may see an ad for sports equipment when you’re browsing a site that shows ads served by Mindspeller. We are working on features that will allow you to control and personalize what information we use to show you ads.
We use data for analytics and measurement to understand how our services are used. For example, we analyse data about your visits to our sites to do things like optimise product design. And we also use data about the ads with which you interact to help advertisers understand the performance of their ad campaigns. We use a variety of tools to do this. When you visit sites that use Mindspeller services, Mindspeller and our customers may link information about your activity from that site with activity from other sites that use our ad services.
Communicate with you
We use information that we collect, such as your email address, to interact with you directly. For example, we may send you a notification if we detect suspicious activity, such as an attempt to sign in to your Mindspeller Account from an unusual location. Or we may let you know about upcoming changes or improvements to our services. And if you contact Mindspeller, we’ll keep a record of your request in order to help solve any issues you might be facing.
Protect Mindspeller, our users and the public
We use information to help improve the safety and reliability of our services. This includes detecting, preventing, and responding to fraud, abuse, security risks and technical issues that could harm Mindspeller, our users or the public.
We use different technologies to process your information for these purposes. We use automated systems that analyse your content to provide you with things like customised search results, personalised ads or other features tailored to how you use our services. And we analyse your content to help us detect abuse such as spam, malware, and illegal content. We also use algorithms to recognise patterns in data.
We may combine the information we collect among our services and across your devices for the purposes described above. Depending on your account settings, your activity on other sites and apps may be associated with your personal information in order to improve Mindspeller’s services and the ads delivered by Mindspeller.
If other users already have your email address or other information that identifies you, we may show them your publicly visible Mindspeller Account information, such as your name and photo.
YOUR PRIVACY CONTROLS
You have choices regarding the information we collect and how it’s used
This section describes key controls for managing your privacy across our services. You can review and adjust important privacy settings by sending an e-mail with your inquiry or request to email@example.com. In addition to this interaction we are developing specific privacy settings in our products which will allow you to inquire and amend settings directly from your account.
Managing, reviewing, and updating your information
When you have inquiries about your privacy settings, you can always review and update information by sending an e-mail to firstname.lastname@example.org.
We are building a place for you to review and control information saved in your Mindspeller Account. Your Mindspeller Account will include:
Decide what types of activity that you’d like saved in your account. For example, you can save your viewed content history to get better multimedia suggestions.
Manage your preferences about the ads shown to you on Mindspeller and on sites and apps that partner with Mindspeller to show ads. You can modify your interests, choose whether your personal information is used to make ads more relevant to you, and turn on or off certain advertising services.
Control what others see about you across Mindspeller services.
Choose whether your name and photo appear next to your activity, such as reviews and recommendations, which appear in ads.
Ways to review & update your information
By sending us an email to email@example.com, we allow you to review and control data that’s created when you use Mindspeller services, such as searches that you’ve done.
Mindspeller Advertiser CAS
Mindspeller Advertiser CAS allows you to manage information associated with specific products.
Your personal information (coming soon)
Manage your contact information, such as your name, email and phone number.
When you’re signed out, you can manage information associated with your browser or device, including:
Exporting, removing & deleting your information
You can export a copy of content in your Mindspeller Account if you want to back it up or use it with a service outside of Mindspeller.
You can also request to remove content from specific Mindspeller services based on applicable law.
To delete your information, please send an e-mail request to firstname.lastname@example.org to:
There are other ways to control the information that Mindspeller collects whether or not you’re signed in to a Mindspeller Account, including:
SHARING YOUR INFORMATION
When you share your information
Our services may allow you to share information with other people, and to control how you share information. Remember, when you share information publicly, your content may become accessible to third parties, including Advertizers.
When you’re signed in and interact with some Mindspeller services, like leaving comments on a branded content or reviewing a brand, your name and photo may appear next to your activity. We may also use this information in an anonymized, aggregated fashion for advertisement purposes.
When Mindspeller shares your information
We do not share your personal information with companies, organisations or individuals outside of Mindspeller except in the following cases:
With your consent
We’ll share personal information outside of Mindspeller when we have your consent. For example, if you use Mindspeller Search to visit one of our advertisers’ webpage, we’ll get your permission before sharing your personal information with the advertiser. We’ll ask for your explicit consent to share any sensitive personal information.
With domain administrators
If you’re a student, or work for an organisation that uses Mindspeller services, your domain administrator and resellers who manage your account will have access to your Mindspeller Account. They may be able to:
For external processing
For legal reasons
We will share personal information outside of Mindspeller if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:
We may share non-personally identifiable information publicly and with our partners – such as publishers, advertisers, developers or rights holders. For example, we share information publicly to show trends about the general use of our services. We also allow specific partners to collect information from your browser or device for advertising and measurement purposes using their own cookies or similar technologies.
KEEPING YOUR INFORMATION SECURE
We build security into our services to protect your information
All Mindspeller products are built with strong security features that continuously protect your information. The insights we gain from maintaining our services help us detect and automatically block security threats from ever reaching you. And if we do detect something risky that we think you should know about, we’ll notify you and help guide you through steps to stay better protected.
We work hard to protect you and Mindspeller from unauthorised access, alteration, disclosure or destruction of information we hold, including:
EXPORTING & DELETING YOUR INFORMATION
You can export a copy of your information or delete it from your Mindspeller Account at any time
You can send us an email to email@example.com requesting to export a copy of content in your Mindspeller Account if you want to back it up or use it with a service outside of Mindspeller.
To delete your information, you can send an email to firstname.lastname@example.org to:
RETAINING YOUR INFORMATION
We retain the data that we collect for different periods of time depending on what it is, how we use it and how you configure your settings:
When you delete data, we follow a deletion process to make sure that your data is safely and completely removed from our servers or retained only in anonymised form. We try to ensure that our services protect information from accidental or malicious deletion. Because of this, there may be delays between when you delete something and when copies are deleted from our active and backup systems.
You can request more information about Mindspeller’s data retention periods, including how long it takes for us to delete your information, by sending an e-mail to email@example.com.
COMPLIANCE & COOPERATION WITH REGULATORS
We maintain servers around the world and your information may be processed on servers located outside the country where you live. Data protection laws vary among countries, with some providing more protection than others. Regardless of where your information is processed, we apply the same protections described in this policy. We also comply with certain legal frameworks relating to the transfer of data.
When we receive formal written complaints, we respond by contacting the person who made the complaint. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of your data that we cannot resolve with you directly.
If European Union (EU) or United Kingdom (UK) data protection law applies to the processing of your information, we provide the controls described in this policy so you can exercise your right to request access to, update, remove, and restrict the processing of your information. You also have the right to object to the processing of your information or export your information to another service.
For users based in the European Economic Area or Switzerland, the data controller responsible for your information is Mindspeller BV, unless otherwise stated in a service-specific privacy notice. In other words, Mindspeller BV is the Mindspeller affiliate that is responsible for processing your information and for complying with applicable privacy laws.
We process your information for the purposes described in this policy, based on the following legal grounds:
With your consent
We ask for your agreement to process your information for specific purposes and you have the right to withdraw your consent at any time. For example, we ask for your consent to provide you with personalised services, such as ads based on your interests. You can manage your settings by requesting insight or amendment via firstname.lastname@example.org
When we’re pursuing legitimate interests
We process your information for our legitimate interests and those of third parties while applying appropriate safeguards that protect your privacy. This means that we process your information for things such as:
When we’re providing a service
We process your data to provide a service you’ve asked for under a contract. For example, we process your payment information when you buy a license to one of our Software-as-Service applications.
When we’re complying with legal obligations
We’ll process your data when we have a legal obligation to do so, for example, if we’re responding to legal process or an enforceable governmental request.
If you have questions, you can contact Mindspeller and our data protection office at email@example.com. And you can contact your local data protection authority if you have concerns regarding your rights under local law.
ABOUT THIS POLICY
When this policy applies
Changes to this policy
Mindspeller is a technology-powered market research and branding consultancy committed to optimizing brand equity by revealing implicit human biases. Through our proprietary neuromonitoring platform we complement traditional quantitative research with deep-seated System 1 insights. We work with leading global brands across industries to uncover decisive insights that help marketing executives optimize brand equity.
To learn more about the Privacy Shield program, please visit https://www.privacyshield.gov/
Mindspeller collects visitor data to analyze traffic on our site. This information helps us understand how to help you better.
When you sign up for the Mindspeller mailing list or access any content using your email address, we store your information (including your name and email address) and may add you to a third-party mailing application where you can confirm your preference to receive Mindspeller updates and resources. You can unsubscribe from this list any time via a link at the bottom the emails we send.
When you visit www.mindspeller.com, a short text file called a cookie is downloaded to your computer. A cookie is used to store very small amounts of information. You can toggle your browser settings to block cookies or notify before they are placed.
Information collected on our website (name, email address, cookies, tracking pixels and related technologies) may be used by Mindspeller and specifically approved third parties to target advertising on other sites based on your users’ online activity.
Mindspeller works with third party respondent panel marketing research firms for the sourcing of survey work. Depending on the type of research that we are conducting, Mindspeller may collect the following information for market research analysis, and analyze it in conjunction with our partners listed below:
Voluntary survey data can be deleted upon request, or every 2 calendar years on the 31st day of December, beginning on 31, December 2020.
Data Protection Officer
1, Gaston Geenslaan
If your complaint is not resolved after following the recourse mechanisms described above, you may have the ability to invoke binding arbitration (please see below under Resolution of Complaints).
It is your right to access, correct, or delete your personal data at any time. Mindspeller will comply with all such requests within a reasonable timeframe unless extenuating circumstances prevail. You have the right to have some or all of your data removed upon your request. Following the initiation of contact, Mindspeller will confirm the types of personal data that we have stored associated with your identity. Mindspeller and other third parties will never publicly disclose your research data and associated information counter to the policies set forth in this document unless you have provided express written consent.
Data Protection Officer
1, Gaston Geenslaan
Mindspeller has further committed to refer unresolved privacy complaints under the EU- US Privacy Shield Principles to the INSIGHTS ASSOCIATION PRIVACY SHIELD PROGRAM, a non-profit alternative dispute resolution provider located in the United States and operated by the Insights Association. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit http://www.insightsassociation.org/get-support/privacy- shield-program/privacy-shield-eu-swiss-citizens-file-complaint for more information and to file a complaint. These dispute resolution services are provided at no cost to you.
Mindspeller may be required to disclose personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements
Mindspeller shall remain liable under the EU-US Privacy Shield Principle of Accountability for Onward Transfer if its sub processors process your Personal Information in a manner inconsistent with the Privacy Shield Principles, unless Mindspeller proves that it is not responsible for the event giving rise to the damage.