Privacy Policy

Our Commitment to Data Protection

Mindspeller is a technology-powered market research and branding consultancy committed to optimizing brand equity by revealing implicit human biases. Through our proprietary neuromonitoring platform we complement traditional quantitative research with deep-seated System 1 insights. We work with leading global brands across industries to uncover decisive insights that help marketing executives optimize brand equity.

Mindspeller adheres to the EU-US Privacy Shield Framework as set forth by the US Department of Commerce and in charge of the enforcement authority of the Federal Trade Commission regarding the collection, use, and retention of personal information from the United Kingdom and European Union member countries. Mindspeller certifies that it adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability. If there is any conflict between the policies in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern.

To learn more about the Privacy Shield program, please visit https://www.privacyshield.gov/

Visitors to Our Website:

Mindspeller collects visitor data to analyze traffic on our site. This information helps us understand how to help you better.

When you sign up for the Mindspeller mailing list or access any content using your email address, we store your information (including your name and email address) and may add you to a third-party mailing application where you can confirm your preference to receive Mindspeller updates and resources. You can unsubscribe from this list any time via a link at the bottom the emails we send.

When you visit www.mindspeller.com, a short text file called a cookie is downloaded to your computer. A cookie is used to store very small amounts of information. You can toggle your browser settings to block cookies or notify before they are placed.

Information collected on our website (name, email address, cookies, tracking pixels and related technologies) may be used by Mindspeller and specifically approved third parties to target advertising on other sites based on your users’ online activity.

Participants Involved in A Mindspeller Market Research Study

Mindspeller works with third party respondent panel marketing research firms for the sourcing of survey work. Depending on the type of research that we are conducting, Mindspeller may collect the following information for market research analysis, and analyze it in conjunction with our partners listed below:

  • Spontaneous associations form the backbone of our research as they allow us to better understand the meaning consumers attach to marketing communication stimuli. This type of data input includes, but is not limited to, text-based open responses and numeric and alphanumeric inputs of any type. This self-reported online survey respondent data is integrated in Mindspeller’s semantic association networks for data analytics and reporting purposes to our external clients. Respondent identities remain anonymous to Mindspeller and our clients. Respondent identification numbers do allow Mindspeller to profile respondent data on age, gender and (in)direct user experience.
  • EEG and/or other biomedical sensor recordings – These recordings are used to better understand the implicit association strengths and profile of consumer that we are interested in researching. These recordings are needed to improve our science by building new classifiers and to give emotion data to our customers. Access to this data is given to our research team to analyze and report to our external clients. In addition to our internal research team, the data may be shared with external research partners, specialized in processing human biosensor data, for further processing and product innovation. This data can be removed from our system at any time by submitting a request below.
  • Browser Information- We use anonymous market research panels to source participants for our studies. Thus, we only collect necessary browser specific information such as IP Addresses, browser/device type, browser language, and other similar sources of information to confirm the individuality and humanity of our research participants. This data can be removed from our system at any time by submitting a request below.

Voluntary survey data can be deleted upon request, or every 2 calendar years on the 31st day of December, beginning on 31, December 2020.

If you do not agree with the information in this privacy policy, please do not complete any of our market research surveys or utilize the content on or our website in any fashion.

Contact Us Regarding Complaints Inquiries, or Questions pertaining To Your Data or This Policy

Mail:
Data Protection Officer
Mindspeller BV
Bio-incubator
1, Gaston Geenslaan
3001 Leuven
Belgium
Email:
legal@mindspeller.com

If your complaint is not resolved after following the recourse mechanisms described above, you may have the ability to invoke binding arbitration (please see below under Resolution of Complaints).

To Have Your Data Removed

It is your right to access, correct, or delete your personal data at any time. Mindspeller will comply with all such requests within a reasonable timeframe unless extenuating circumstances prevail. You have the right to have some or all of your data removed upon your request. Following the initiation of contact, Mindspeller will confirm the types of personal data that we have stored associated with your identity. Mindspeller and other third parties will never publicly disclose your research data and associated information counter to the policies set forth in this document unless you have provided express written consent.

Marketing data:
  1. To opt out of targeted ads by Mindspeller, click the relevant box on our marketing communications.
  2. To opt out of targeted advertising in general, send an email to sales@mindspeller.com.
  3. To have all of your data removed from our marketing applications, please send an email with the subject “URGENT: DELETE MY DATA” to legal@mindspeller.com. Please include your full first and last name in addition to your email address in your request.
Research Data:
  1. In order to have your personal data permanently removed from our secure servers, please send an email with the subject “URGENT: DELETE MY DATA” to legal@mindspeller.com and include your computer’s IP address. This is the only way that we can associate you, the requester, with your data. A member of our data management team will reply within 48-72 hours to confirm removal.

Resolution of Complaints

In compliance with the EU-US Privacy Shield Principles, Mindspeller commits to resolve complaints about your privacy and our collection or use of your personal information. European Union individuals with inquiries or complaints regarding this privacy policy should first contact Mindspeller at:

Mail:
Data Protection Officer
Mindspeller BV
Bio-incubator
1, Gaston Geenslaan
3001 Leuven
Belgium
Email:
legal@mindspeller.com

Mindspeller has further committed to refer unresolved privacy complaints under the EU- US Privacy Shield Principles to the INSIGHTS ASSOCIATION PRIVACY SHIELD PROGRAM, a non-profit alternative dispute resolution provider located in the United States and operated by the Insights Association. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit http://www.insightsassociation.org/get-support/privacy- shield-program/privacy-shield-eu-swiss-citizens-file-complaint for more information and to file a complaint. These dispute resolution services are provided at no cost to you.

Responses to Law Enforcement Agencies or Legal Claims

Mindspeller may be required to disclose personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements

General Liability for Data Loss

Mindspeller shall remain liable under the EU-US Privacy Shield Principle of Accountability for Onward Transfer if its sub processors process your Personal Information in a manner inconsistent with the Privacy Shield Principles, unless Mindspeller proves that it is not responsible for the event giving rise to the damage.

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