How this Leuven-based start-up almost literally reads the thoughts of your customers

August, 2019

Know what your customer wants: it's the mantra for every self-respecting marketer today. But how do you find out? To bombard that same customer with surveys is not a good idea according to the start-up Mindspeller. Because according to the company from Leuven, there is a huge difference between what people say and do. That's why Mindspeller is fully committed to neuromarketing and uses a lot of atypical methods to do so. Thanks to its sophisticated brain-computer interface, the start-up can almost read the thoughts of your customers - and you can take that quite literally. Reason enough to take a closer look at Mindspeller!


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