Mindspeller

Measuring Netflix’ brand association strength with EEG

Companies need to ensure that customers perceive their brands as intended, with strong and unique associations, when facing a competitive market. Traditionally, brand associations are measured using conventional techniques such as surveys and questionnaires albeit both conscious and unconscious factors can influence the collected data and the outcome of a campaign. Decoding Brand Associations Neuromarketing… Continue reading Measuring Netflix’ brand association strength with EEG