Decode your Brand

Uncover your Brand DNA

Discover what your brand creatives are really evoking in the customer mind. Find hidden gem associations.

Step 1.

Decode your Brand

Mindspeller’s Neuro AI crowdsources spontaneous associations with your campaign creatives. Top of mind, human associations allow you to position your brand in the world’s largest, EEG validated semantic network. It’s like locating your brand on a GPS navigation map: explore Points of Interests, find an original destination and keep your brand on track.

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Leverage the power of your brand DNA.

Mindspeller Association Wheels allow you to decode, understand and leverage the complex network of associations with your brand creatives. See how people truly perceive your brand assets at the implicit level.


Discover the share of mind for your brand associations. Check their emotional footprint. More than just a pretty visualization, the interactive nature of the Association Wheel allows you to look for shared customer passions as inspiration for your new brand ‘destination’.

Find your competitive advantage

Mindspeller’s Competitive Profiler faces off two competitive brand assets and ranks their most differentiating associations.

Quickly assess subtle differences in perception and analyze which concepts can help differentiate your brand. 

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Your Brand Destination Sanity Check

Mindspeller’s Connection Checker helps decide which (re-)positioning target to drive your brand towards. 

Upload your brand, your competitor and your hallmark assets. Now enter your shortlisted (re-)positioning metaphors and analyze your competitive edge. 

No shortlist? No worries: simply plot your brand’s semantic position in Mindspeller’s Sensorium™ framework.

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Next Step...


Are you sure your brand is evoking your shared customer passions? Mindspeller’s Inspiration Explorer and Story Creator will help you develop a brand story that (re-)positions your brand in the customer mind.


Brands Adopting
Mindspeller's Neuro AI™

Discover how brands are applying Mindspeller’s research platform.