Track your Brand Equity

Brand equity is driven by implicit associations. Monitor your assets’ incremental campaign contributions to your brand equity.

Step 3


Much like driving your car to your destination using a GPS, Mindspeller tracks your proximity to your strategic destination in the customer mind. With Brand Tracking, you can monitor the impact of your campaigns on your brand equity with unprecedented precision. 

Read Between the Lines

Mindspeller’s Content Tuner A/B analyses in real time to what extent your content elicits your intended associations. Activate the Mindspeller inspiration engine to refine your content and guarantee your implied message.


Pretest both your on and offline campaign drafts to ensure omni channel consistency. Keep your brand on track.

Content Turner-Stella Arto
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Brand Equity Monitoring

Take the uncertainty out of driving brand equity and understand exactly how the decisions you’re making are creating value. With our Brand Tracker, you can monitor intended association strengths over time and benchmark shared customer passions with your direct competitors.

The smart way to
drive your brand equity

With Mindspeller’s Brand Intelligence GPS™ you can decode, develop and drive your brand. Mindspeller’s Neuro AI reveals the implicit associations people have with your brand and allow you to explore mental connections to thousands of pre-mapped, competitive marketing creatives.


Brands Adopting
Mindspeller's Neuro AI™

Discover how brands are applying Mindspeller’s research platform.