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Humans are rational animals, but that doesn’t mean that all our decisions (including deciding what to buy) are logical. We are influenced by all sorts of signals that we may or may not be aware of. They also evoke certain associations in our mind, which we can’t control.

Accounting for implicit associations gives you a better chance to understand how to keep your customers engaged and to find out what their ‘buying button’ is. Mindspeller has developed the biggest commercial implicit association network in the world to help you align your brand image with your brand identity at the implicit level.

Do you know what implicit signals your brand assets are sending out? Book a demo and find out!

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A Marketer’s Guide to Implicit Associations

The Power of the Subconscious in Marketing   Implicit Association Testing (“IAT”) is relatively new in marketing research. Merriam-Webster’s dictionary defines “implicit” as “capable of