Check out this 15 minute interview (in Dutch) with one of our leading experts on Brain Computer Interfaces (BCIs), Bob Van Dyck. English version will follow soon!
Insights matter
A Marketer’s Guide to Implicit Associations
The Power of the Subconscious in Marketing Implicit Association Testing (“IAT”) is relatively new in marketing research. Merriam-Webster’s dictionary defines “implicit” as “capable of
Hannes De Wachter
June 19, 2024
