Ghent/LEUVEN – There are 8 of them. The start-ups that are allowed to participate in the Birdhouse accelerator program this year. In the coming weeks we will introduce you to each of them. The start-up Mindspeller, a spin-off of KU Leuven, helps companies with their communication strategy on the basis of scientifically based neuromarketing.
Advertisers position their brand in a unique network of subconscious associations and can then link future campaigns to these associations. In this way, your communication is always in line with the company’s strategy.
Source: http://www.madeinoostvlaanderen.be/nieuws/de-nieuwe-lichting-van-birdhouse-mindspeller-maakt-neuromarketing-schaalbaar/
![Mindspeller – AI and neuromarketing for brand positioning](https://www.mindspeller.com/wp-content/uploads/2022/06/Mindspeller-–-AI-and-neuromarketing-for-brand-positioning-600x354.png)
Mindspeller – AI & neuromarketing for brand positioning
Every week we talk to a founder who is looking for external financing. This week we will be talking to Hannes de Wachter, co-founder and