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Ghent/LEUVEN – There are 8 of them. The start-ups that are allowed to participate in the Birdhouse accelerator program this year. In the coming weeks we will introduce you to each of them. The start-up Mindspeller, a spin-off of KU Leuven, helps companies with their communication strategy on the basis of scientifically based neuromarketing.
Advertisers position their brand in a unique network of subconscious associations and can then link future campaigns to these associations. In this way, your communication is always in line with the company’s strategy.

Source: http://www.madeinoostvlaanderen.be/nieuws/de-nieuwe-lichting-van-birdhouse-mindspeller-maakt-neuromarketing-schaalbaar/

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