Mindspeller Chosen for Newchip’s Seed-Stage Global Accelerator Program

Mindspeller’s consumer neuroscience venture among top applicants selected for Newchip’s exclusive accelerator.


Mindspeller was accepted into Newchip’s renowned global accelerator program. Designed to provide all the skills and tools seed-stage founders need to rapidly fund, build and scale their companies, past accelerator cohorts averaged more than 17.5 times the average funding amount. The equity-free, fully digital accelerator has helped over 1,000 founders from 35 countries raise over $300 million in funding.


“Newchip evaluates a vast and diverse number of companies from across the globe, selecting only a small percentage to be part of our Seed Accelerator program,” says Armando Vera Carvajal, Vice President of Product at Newchip. “This careful vetting process of both the business model and founder makes us an ideal partner for venture capital investors and other key stakeholders in early-stage startup financings who are looking for promising startups. AI and MarTech companies like Mindspeller can scale quickly with proper funding and guidance. We are excited for Mindspeller and believe they will do well at Newchip.”


Launched in 2016 Mindspeller is on a mission to help marketers optimize brand equity. Since launching the company has developed the world’s largest, EEG validated implicit brand association map allowing marketers to deep dive their customers’ top of mind, driving 95% of purchase decision making. With close to $1 million in early adopter pilots in Belgium and the Netherlands, Mindspeller will be releasing its next generation platform in the US before the end of 2021.


“Being part of the Newchip Accelerator, we are looking forward to starting up activities overseas and welcoming US marketers onto our next generation consumer neuroscience insights platform, says Hannes De Wachter, Co-Founder & CEO. “Getting support from a 5 star accelerator like Newchip makes a world of difference preparing our venture to scale fast. We are impressed with Newchip’s modern approach and promising modus operandi.”