Mindspeller

“Aesthetic Tension”: How to Elicit Emotional Goosebumps?

Already back in 1977 James A Russell and Albert Mehrabian provided evidence that three independent and bipolar dimensions, pleasure-displeasure, degree of arousal, and dominance-submissiveness, are both necessary and sufficient to adequately define a person’s emotional state. Their research built further on Charles Osgood’s 1957 academic breakthrough relating to the semantic differential scales that help quantify… Continue reading “Aesthetic Tension”: How to Elicit Emotional Goosebumps?