Swiss rules mean chocolate bar to drop Matterhorn from packaging (source: BBC).
Category: Uncategorized
“Aesthetic Tension”: How to Elicit Emotional Goosebumps?
Already back in 1977 James A Russell and Albert Mehrabian provided evidence that three independent and bipolar dimensions, pleasure-displeasure, degree of arousal, and dominance-submissiveness, are both necessary and sufficient to adequately define a person’s emotional state. Their research built further on Charles Osgood’s 1957 academic breakthrough relating to the semantic differential scales that help quantify… Continue reading “Aesthetic Tension”: How to Elicit Emotional Goosebumps?
What a Friends episode can teach you about what consumers really want
Friends is my go-to comfort TV show (did you see this year’s reunion episode?), and I’m almost done with season 5 on my most recent rewatch. I’d forgotten all about the word association game they play on episode 22. Remember, Joey wants Phoebe to help him decide which route he should take to Las Vegas… Continue reading What a Friends episode can teach you about what consumers really want
Avoiding a rebranding fiasco with the power of associations: the Tropicana case
Twelve years ago, Tropicana went through a 35-million dollar rebranding that made marketing history – but not in a good way. Just one month after introducing their new packaging to supermarket shelves, the company had already lost 20 million dollars in missed sales. Amidst an unrelenting hail of criticism from angry customers on social… Continue reading Avoiding a rebranding fiasco with the power of associations: the Tropicana case
Leuven.AI
It officially started on January 1, 2020. KU Leuven Institutes bring together researchers from various disciplines in an interdisciplinary research network with societal relevance. According to Rector Luc Sels: “For the University, the Leuven Institutes are a way to highlight certain focal points in research – a strategic instrument, in other words.” (Read Interview with Rector Luc… Continue reading Leuven.AI
Words Matter
In October 2020, Mindspeller reached out to a regional suicide prevention hotline to explore how Mindspeller’s neuro-semantic AI might be able to help save lives. Indeed, in one of our previous blogposts, we already referred to an article by the BBC explaining how the use of words can mean the difference between life or death… Continue reading Words Matter
What’s a Brain Computer Interface (BCI or BMI) and what will be its impact on our society?
MM New Trends & Technology interviews Mindspeller CEO, Hannes De Wachter, about the evolutions in Brain-Computer-Interfaces. Check out the 15 minute podcast (in Dutch) by selecting your preferred podcast player platform: Spotify Apple Google #BrandStrategy #ConsumerNeuroscience #BCI #BrainComputerInterfacing
EOS features Mindspeller in BCI related article
The well known Benelux science and technology publisher, EOS, features an interview with one of Mindspeller’s BCI experts, Bob van Dyck, in their September journal. Here’s the link to the original article (in Dutch): Below, please find a deepl.com translation of the article to English: “Will we be chatting through our thoughts soon?… Continue reading EOS features Mindspeller in BCI related article