Swiss rules mean chocolate bar to drop Matterhorn from packaging (source: BBC).
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Swiss rules mean chocolate bar to drop Matterhorn from packaging (source: BBC).
DISCLOSURE NOTICE: this article features AI generated content I. Introduction A. Definition of a Brand Story Humans have been telling stories since the dawn of time. It appears that we are genetically endowed with a need to share our passions, experiences and fascinations through storytelling. A brand story is a narrative that explains the passions,… Continue reading (Re)Branding P’s and C’s: How to use AI to Create a Brand Story that Resonates
Guaranteeing authentic stories that go to the heart of a brand Antwerp, Belgium — 15 December 2021– Seasoned brand strategists Philippe De Puydt and Jordy Van de Locht embrace the state-of-the-art in consumer neuroscience AI technology to launch their new brand agency, Boil Agency. Designed to “boil down” brand stories that allow to… Continue reading Boil Agency leverages Mindspeller’s neuro AI
Mindspeller aims to connect brands more strongly with their audience. Language use plays a big part in it. Language permeates almost everything that we do, and it’s a social endeavor. We learned our mother tongues by interacting with people, observing how they used language, and instinctively drawing our own conclusions from it. All throughout… Continue reading Using language to shape brand perception
This year’s UEFA Euro is well underway, and national rivalries are at their peak. Official sponsor Heineken encourages supporters to ‘enjoy’ it in their latest campaign. But how would Heineken itself fare in a stand-off against one of its most important competitors, Stella Artois? Spontaneous associations will clue us in. Using the right associations… Continue reading Using brand associations to beat the competition: the case of UEFA Euro sponsor Heineken
Humans are rational animals, but that doesn’t mean that all our decisions (including deciding what to buy) are logical. We are influenced by all sorts of signals that we may or may not be aware of. They also evoke certain associations in our mind, which we can’t control. Accounting for implicit associations gives you a… Continue reading Implicit brand signals
Mindspeller was founded in Leuven (Belgium), the beer capital of the world. We chose Stella Artois, an internationally renowned beer brand, for creating a showcase that demonstrates our methodology and how the Mindspeller AI works. Assumption A few years ago, Stella Artois rebranded its premium lager. When creating this showcase, we assumed that the brand… Continue reading Replicating Stella Artois’ brand strategy using big human data
At Mindspeller we decided to eat our own dogfood and settle an emotional discussion within the management team regarding the selection of a new company logo. Let’s take a look at the original logo one of the founders had created. The new logo designer suggested modernizing the logo and came up with the following new logo.… Continue reading Dog fooding: logo A/B testing
STRANGER THINGS VS BREAKING BAD: HOW A NEURO-SEMANTIC AI CAN IMPROVE YOUR NEXT NETFLIX RECOMMENDATION At Mindspeller, a KU Leuven AI spin-off, we like to help brands improve their consumers’ user experience (UX). Recently, we wondered how popular Netflix series such as Breaking Bad and Stranger Things compare in UX from a consumer neuroscience perspective.… Continue reading What can mindspeller teach the mindflayer?
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