The Power of the Subconscious in Marketing Implicit Association Testing (“IAT”) is relatively new in marketing research. Merriam-Webster’s dictionary defines “implicit” as “capable of being understood from something else though unexpressed” or “present but not consciously held or recognized.” Subconscious, in other words. The term “subconscious,” however, evokes a sense of mystery, existing beyond… Continue reading A Marketer’s Guide to Implicit Associations
Tag: neuroscience
Black Friday: How to compete with Amazon for a piece of the pie
For years, the debate about Black Friday has been raging and dividing public opinion on its merits as merchants world-wide have happily adopted another American commercial holiday. But how do consumers world-wide really feel about Black Friday? Why has this day become so infectious, and is there a smart way to claim your piece of… Continue reading Black Friday: How to compete with Amazon for a piece of the pie