I generally enjoy gift shopping. Except for Christmas, when I find myself reviewing hundreds of websites, desperately looking for the perfect gift. I waste so much time considering run-of-the-mill brand recommendations that I end up doing my shopping last minute on… Amazon 😩 Yes, this makes me want to hide my presents under the tree,… Continue reading “All I want for Christmas is…” a genuine smile on my sister’s face
Category: Top topical
Black Friday: How to compete with Amazon for a piece of the pie
For years, the debate about Black Friday has been raging and dividing public opinion on its merits as merchants world-wide have happily adopted another American commercial holiday. But how do consumers world-wide really feel about Black Friday? Why has this day become so infectious, and is there a smart way to claim your piece of… Continue reading Black Friday: How to compete with Amazon for a piece of the pie
What can mindspeller teach the mindflayer?
STRANGER THINGS VS BREAKING BAD: HOW A NEURO-SEMANTIC AI CAN IMPROVE YOUR NEXT NETFLIX RECOMMENDATION At Mindspeller, a KU Leuven AI spin-off, we like to help brands improve their consumers’ user experience (UX). Recently, we wondered how popular Netflix series such as Breaking Bad and Stranger Things compare in UX from a consumer neuroscience perspective.… Continue reading What can mindspeller teach the mindflayer?
Can mindspeller’s copy optimizer save lives?
Last month, BBC Future published an article titled “The simple words that save lives.” The article illustrates the impact your choice of words can have when the stakes are high. Police negotiation tactics When dealing with people in crisis, for example, police negotiators often try to keep their subjects talking. In doing so, they noticed… Continue reading Can mindspeller’s copy optimizer save lives?